"Home staging" is not a
new term, but for many homeowners and real estate agents the concept of "professional
home staging" is shedding new light on how to promote a home in the real
estate marketplace. In past years, homeowners were left to their own discretion
as far as preparing for home showings.
could occasionally rely on an agent for instructions, more often than not real
estate agents were just as perplexed at working out the details as the
homeowner. While agents are experts in the field of selling and closing, many
are not design savvy. Agents usually know exactly what factors can help sell a
home. It's just not always easy to get a home into selling condition in a timely
manner without some sort of experienced assistance. Professional home stagers
are practiced in the art of preparing a home for resale. They work with the "flow"
of a home, eliminate clutter, edit and arrange furniture, and even assist in
enhancing curb-appeal. With the aid of a professional home stager, your house
can make a notable first impression on potential homebuyers.
As the real estate industry often
stresses, the first impression is the key factor in selling your home.
Typically a potential buyer has made up their mind ten seconds after they step
in the front door. They were already forming an opinion as they pulled into
your driveway!" That really doesn't leave too much room for fault.
Much Does it Cost?
When you contact a home stager, ask for an estimate.
Most home staging businesses will be happy to give you a free estimate and it is
usually a quick process. Keep in mind that this is only an estimate and
estimates can be a bit off. However, unless something unforeseen takes place
between the estimate and the actual job itself, an estimate should be fairly
several free estimates and make some calculations. Just like any service,
pricing in the home staging industry can vary over a wide range. Some charge an
hourly rate and some will charge you a set fee for the entire job. Be sure to
ask how they determine their fee so that you can make an educated decision.
Also, factor in the condition of your home, the average amount of time homes
have been on the market in your area, and the asking price of your home. Asking
price can play a huge factor in what a homeowner should be willing to pay for
staging services. Some professional home stagers bring in rented furnishings,
driving the price up considerably. Some simply charge too much to make it pay
off. A lot of home stagers seem to forget that their clients are planning on
moving out of the house very soon. Most home sellers are not willing to invest a
huge amount of cash in a house they are planning on leaving behind.
Find out up front what the stager is planning to bring in and at what
cost. Though expert services do come at a price, the cost should balance with
the expected benefit of a higher selling price. As a rule, the higher the asking
price of the home, the more one can spend to have it professionally staged.
In some instances, it makes sense for a real estate agent
to contribute to the cost of professionally staging a home. "As a real
estate agent," says Deborah Swan, a Indianapolis & surrounding areas
agent says, "I have to look at profit margins. I analyze current market
trends and what will be spent on advertising before dropping any cash into
staging." For the most part, an agent should be able to determine if a home
is in need of this type of service, and if it would be of benefit or not. If you
know it would be in the homeowner's best interest and if you know that something
will need to be done before the home is listed, it might be wise to set aside an
amount of your marketing budget for staging. If it's a reasonable fee, it is
usually a worthwhile investment. It could certainly make all the difference in
Call today to have a meeting scheduled with Deborah Swan for your
estimate of pricing and availability. This can make all the difference in the
world when you are selling your most valuable asset!